WILLEMSTAD- March 1, 2022 – The Curaçao Tourist Board (CTB) recently presented its 2022 action plan for the North American, European, South American and Caribbean regions. At these events, the CTB unveiled its 2022 strategy for each target market. Minister of Economic Development, Ruisandro Cijntje was also present at one of the sessions.
Among the topics presented were the current travel trends, the trade actions, the PR activities and tactics to be deployed. Also discussed was the current situation in the various target markets and the available airlift from each. The audience was briefed on the type of educational & press trips to be hosted for the international press, influencers and travel agents as well as the digital approach planned for 2022. Those in attendance also learned about joint promotional opportunities to synergize and take the promotion of our country to the next level.