…Honored for Marketing Excellence as LATAM Caribbean Campaign of the Year…
Las Vegas, December 6, 2017 – Curaçao Tourist Board today announced that it has been recognized by Expedia® Media Solutions, the advertising arm of Expedia, Inc., as a winner of its annual 2017 Partner Awards program, which honors innovative marketing campaigns from partners across the globe. Presented at the annual Expedia Partner Conference, the awards acknowledge partner campaigns that demonstrate innovation, creativity and achievement in travel marketing.
With the goal of increasing tourism from the U.S., the Curaçao Tourist Board partnered with Expedia Media Solutions to develop a creative display media campaign. The team launched #RightNowInCuracao, which ran from April to August, and included merchandise emails, social media campaigns, takeovers, display banners and PassportAds. The media campaign was a great success and resulted in a more than 14:1 ROAS.
“We could not be happier to receive this award. It is a true testament to the work we’ve done to promote our beautiful island and an honor for Curaçao to be recognized by Expedia for this successful campaign. We look forward to continuing our partnership with Expedia and bringing more travelers to discover our piece of paradise,” said André Rojer, Marketing Manager, North America.
“This year’s Partner Awards winners demonstrate the remarkable work of our valued partners who have produced successful campaigns through the use of creative content, groundbreaking technology and strategic targeting,” said Hari Nair, senior global vice president of Expedia Media Solutions. “We’re excited to honor this year’s award-winning campaigns, and look forward to continued work with our partners to help them execute targeted campaigns and achieve their goals through Expedia’s platforms and valuable insights.”
Curaçao Tourist Board was one of twelve brands recognized by Expedia Media Solutions at this year’s Partner Conference. For more information visit https://info.advertising.expedia.com/2017-partner-awards