CTB Joins Forces with Local MLB Icons in New Promotional Video

May 25, 2023

Andruw Jones, Jurickson Profar, Jonathan Schoop and Didi Gregorius

WILLEMSTAD- May 25, 2023 – Recently the Curaçao Tourist Board (CTB) launched a new promotional video with the collaboration of our local Major League Baseball (MLB) icons Andruw Jones, Jurickson Profar, Jonathan Schoop and Didi Gregorius showing in a fun way the best parts of spending your vacation in Curaçao. The video shows Andruw, Jurickson, Jonathan and Didi playing dominoes together and each of them explains from his point of view the activities that you need to do for sure when you are in Curaçao. In this way, CTB wants to invite future visitors to come experience our dushi island Curaçao, just like our icons are doing. The video is specifically focused on future visitors in our key source markets: the United States, the Caribbean and Latin America, who are interested in traveling to the Caribbean region, and also sports enthusiasts.

The promotional video is part of CTB’s strategy of promoting Curaçao as a tourist destination through sports. With the video, CTB aims to amaze future visitors with all that Curaçao has to offer like culture, art, and activities to relax and/or explore our island, leading them to decide right away to come experience our MLB icons’ itinerary for themselves. The filming of the video took place over the course of a few months when the icons were available during the baseball off-season. The video was shot at various locations on our island, including the downtown area and nature sites, and also on the water and under the sea. The video was directed and produced by VIO Sambo Films and will be distributed as a 90-second commercial. There will also be several shorter versions of 30 seconds to be used on social media, to showcase how each of the baseball players experience our island.

CTB with the support of the Government of Curaçao will continue its strategy to promote tourism through sports.

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