WILLEMSTAD- March 29, 2023 – The Curaçao Tourist Board (CTB) and AFC Ajax have extended their collaboration through the 2023-2024 season. Curaçao has been an Official Partner of Ajax since 2020 and the Curaçao logo is visible on the sleeve of the Ajax shirts during all official matches of the Premier League (‘Eredivisie’), KNVB Cup and European soccer competitions. Curaçao will also remain visible in and around the stadium and in the content on Ajax’s channels.
Menno Geelen, commercial director of Ajax said: “When we visited Curaçao with the whole selection after last season, it became clear once again how strong our partnership has become in recent years. The players and staff were also able to experience for themselves how beautiful the island is and how hospitable the people are. We have seen the awareness of Curaçao increase and it is good to see that tourism on Curaçao continues to grow. We are happy to be able to contribute to that development during the next season as well.”
Muryad de Bruin, Managing Director of CTB stated: “Tourism is an important economic pillar for Curaçao. We receive visitors from Europe, South America, the Caribbean and North America. The large international reach of Ajax has contributed to the visibility of Curaçao in all these markets in recent years, especially through our logo on the Ajax shirts during European matches. We are delighted to continue with this partnership. We are also looking forward to welcoming another Ajax delegation to the island this June. This time it will be the Ajax Legends who will visit our beautiful island for a sports program.”