…organized by the CTB…
WILLEMSTAD – April 19, 2018 – From April 17 to 19, the Curaçao Tourist Board (CTB) presented a program consisting of two workshops and one public presentation on the topic of Experiential Travel. The program was entitled: “Experiential Travel: Connecting Visitors to the Real Curaçao Experience,” and was conducted by Ms. Judy Karwacki, an international tourism expert with over 30 years’ experience in travel, education and management.
Ms. Karwacki visited Curaçao for the first time in November of 2016, to coach a number of managers of local attractions and tourism businesses on how to grow their business by elevating the visitor’s experience. This year, Ms. Karwacki will assess 10 tourism businesses with the potential to sell an unforgettable experience to visitors. Two workshops aimed at this group, with a number of presentations and interactive sessions, were held at Landhuis Bloemhof on April 17 and 18. The participants also learned how to make an itinerary that is completely aimed at letting tourists experience the product offered, so as to create a memorable experience.
The public presentation was held at the Hilton Curaçao on April 19. Its main objective was to create awareness among public and private-sector partners and tourism service providers of the Experiential Travel trend and its benefits. Seeing that Curaçao has much to offer tourists, it is essential to bring these assets into play in order to continue promoting the island as a destination. Ms. Karwacki elaborated on a number of topics, such as new developments in the area of tourist activities, what kind of tours to offer visitors, the sharing economy (such as Airbnb), the “Transformational Travel” concept and much more.
The CTB looks back at three extremely educational days during which all who took part in the workshop and the presentation left with new tools that they can start using in order to, together, take Curaçao’s tourism product even further.