National Tourism Conference 2024

Dona Regis-Prosper is Secretary-General and Chief Executive Officer of the Caribbean Tourism Organization (CTO).  She is the first woman to assume leadership of the intergovernmental body.

With a distinguished career spanning more than 22 years, Regis-Prosper is also the first female leader to hold the dual role of Secretary-General and Chief Executive Officer of the CTO, which serves as the Caribbean’s tourism development agency.

Hailing from St. Lucia, Regis-Prosper is an exceptionally dynamic and transformative leader who has cultivated a robust network of professionals spanning both the public and private sectors. She collaborates closely with regional government officials, tourism stakeholders, and industry experts worldwide.

Her professional journey includes pivotal roles such as Director of Marketing and Product Development at the St. Lucia Air and Seaports Authority; Director of Business Development for Margaritaville Caribbean Group in Jamaica; CEO of the Tortola Pier Park in the British Virgin Islands; and General Manager of the Antigua Cruise Port.

She holds a Master of Business Administration from Durham University Business School and is a Certified Professional Marketer. Her expertise spans management, business development, strategy, marketing and communications, customer service, and cruise port management.

As the leader of the CTO, she serves as the organization’s chief spokesperson and translates its vision into reality, guided by the strategic direction set forth by the Council of Ministers and Commissioners of Tourism and the Board of Directors. Her purview extends to ensuring the success of the CTO’s strategic planning, business development, policy formulation and implementation initiatives, and innovative strategies to enhance the competitiveness of the Caribbean tourism product on national, regional, and international stages.

Regis-Prosper, who represents the CTO on the Board of Directors of the Caribbean Hotel and Tourism Association, CARICOM Tourism Taskforce and the Caribbean Energy Chamber, was recently honored by the Caribbean Media Exchange (CMEx) with its 2023 Leadership award in recognition for her contribution to tourism development in the Caribbean.

Regis-Prosper is married and lives in Barbados.